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How the Right can renew itself online
Submitted by Publius on Thu, 06/05/2008 - 23:12
in
[Promoted - this is written by an important ally on the Right who would prefer pseudonimity for now. He makes a number of extremely important points - Jon Henke]
Four thoughts on how the GOP can renew itself online:
1. Be motivated. People primarily point to the Left’s metrics of raising more money online, and generating bigger crowds for their issues, as the reason why they are ahead vs. The Right. This is 1/2 of the problem. It chiefly boils down to enthusiasm for engagement. The GOP can be motivated if they once again return to their roots and adopt a message that resonates with the American People. That message could very well be the Platform of the American People. Remember, Moveon.org started because the left was angry over impeachment and then it waned and caught second wind after the Iraq War. If we are motivated, money will be raised online to fight good causes and good causes excite people.
2. Relocate & stop hiring partisan vendors. Another 1/4 of the problem is a combination of bad technology, bad user experience and not being smart about looking ahead. Republicans should absolutely hire someone whose sole job it is to study and monitor the Online Left and study Moveon.org, the Huffington Post, DailyKos and BarackObama.com. Republicans need good advice and good technology from the private sector. Every Republican ought to learn what is happening in Silicon Valley and stop looking to Washington-based web consultants for the answer. If Republicans are serious about winning back the web, they ought to look to Silicon Valley to learn from the private sector.
3. Have a Long Term Approach to solving this big problem. The RNC got #2 (above) right when they hired Cyrus Krohn, a Silicon Valley executive, to run the GOP’s site. But, Republican political internet operatives, by nature, operate from one campaign to the next. As bright as Cyrus is, he will be limited in executing his vision because of the rules of the RNC, which limit the RNC’s hiring contracts to no more than two years (the term of a chairman). If the RNC was smart, they would give Cyrus (or someone in his capacity) a 5 year contract. The GOP needs a long term Marshall Plan–like solution to solving the Digital Divide; an approach that lasts longer than just the next election cycle. That is the last ¼ of the problem.
4. Historical trend. Add the above three together with simply looking at history. Historically, the party out of power clings to the media of the day to try to balance that power deficit. The GOP clung to talk radio during the Clinton years, and the Left clung to the Internet during the Bush years. So part of this is somewhat historical. Its possible that a true catch up on the Internet will likely only materialize if the GOP completely bottoms out, which, if the last three special elections are any indication, may be sooner than we think.
In summary, here is a mathematical formula for where we are at today: NO ISSUES + BAD CONSULTANTS + MYOPTIC VISION + HISTORY = GOP NET DISASTER.
(2 votes)
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I agree...
"Its possible that a true catch up on the Internet will likely only materialize if the GOP completely bottoms out, which, if the last three special elections are any indication, may be sooner than we think."
I know this sounds heretical, especially to the young, still wet-behind-the-ears, Rational Republicans and Independents now climbing on board John McCain's bandwagon, but a loss in November will not spell defeat for the Republican Party. It will, in fact, create an opportunity to move this party to a place where is has abandoned...back to the empowerment of the People and away from the empowerment of the government. We can always innovate, but if there is not structural need to innovate, none will take place.
ex animo
davidfarrar
Could we simply move past the masochistic phase here....
and get on with the business of fixing things. For Wicca's sake, the blogging right have been trying to beat sense into the clueless Beltway establishment since the '04 election. Must the entire nation suffer to provide them a sufficient "teaching monent"?
Publus notes anger is a rather strong motivator. While we are on the topic of masochism, it cannot go unnoticed that the biggest generator of web energy on the right in the past few years was immigration. Of course, it was directed againt Bush and occurred because he thought a peachy keen idea after losing the '06 election would be to douse gasoline on his party's base and see what would happen. Hello subterreanean approval ratings.
Ironman, you're right
One of the chief causes of my disgust with and loss of support for the GOP was Grahamnesty/Shamnesty. Something much supported by our candidate, I might add.
I stopped giving a a year ago and that was the reason.
I think Mac at least isn't a masochist
since he's put that issue into the memory hole. Bush and many other DC Republicans...well....
Sadly, if Obama wins they will need to install turnstiles at the border and the airports.. Anyone who does not think he will pander to lefty lobbyists even more shamelessly than the DC Republicans pander to "Republican" ones is drinking awful strong kool aid.
Obama is as bad as they come
No argument whatsoever with you there. That said, I do not believe in memory holes and I hold extremely long grudges. ;-)
Huh?
he's put that issue into the memory hole
Do you know something the rest of us don't? Perhaps you meant that he's put the lessons he should have learnt into the memory hole.
The current RNC leadership
is an enormous part of what is wrong with the GOP. This includes their extremely lame online and email programs, their snailmailings, their inability and unwillingness to fight fire with fire and get as down and dirty as the Democrats do, their ineptness when it comes to using and exploiting technology (as you describe above), and I could go on and on. I have stopped giving to the RNC and won't consider resuming until they get their heads out of their hineys and replace the idiots running the place. Their snailmail surveys asking for $$ are driving me over the edge.
The RNC needs an infusion of new, younger, more savvy and more conservative blood. This would go a very long way toward achieving the desired ends as described in the title of the post. But good leadership in the party is at least as critical and we are a very long way from achieving that.
more conservative blood
I can't argue with that, but the fact of the matter is that the "online right" are much more left-wing than the party as a whole, so their main effect, to the extent they have any, is to drag it to the left. Half the people commenting here seem to be members of "Kossacks for the Iraq War". I've met self-proclaimed liberal Democrats who are more conservative.
Long may the online right be weak and impotent, I say. At least until such time as they actually become, you know, right.
Peggy, I went so far as to
Peggy, I went so far as to take myself off the rolls this week and switch to Independent. If this brand of "compassionate conservatism," with its confused priorities and schizophrenic policies, is the new improved Republican Party, I don't know that I'm interested. Wake me up when something finally changes.
Internet gimmick will not fix what is wrong
I doubt that better webs sites or social networking is going to make the Republican Party more credibile. The true belivers can post and chat all they want about smaller government and lower taxes but the Republican leadership is still voting for blotted farm bills and bigger government. Social networking is not going to repair the damaged done by the Bush Administration. Bloggers and slicker websights are going to make porking barreling, self-entitled politicans behave.
Actions are more important than words. Until everyone involved in the Bush Administration is out of politics and the current Republican leadership in Congress is totally replaced, internet gimmicks are pointless. Until a Republican politicians has at least a decade of provien leadership in cutting budget, successful administration, and proven leadership, conversative voters should not pay attention to them.
So, are we IBM or are we (fill in name of now defunct business)
The usual suspects here are evidently suggesting we get out clocks cleaned and cede control of public policy for a decade or two so we can fix what's wrong with the party..
Frankly, that is insanity. When a major business has structural (not cyclical failures) it does not wait to be placed in insolvency before it makes the painful choices necessary to refocus itself to deal with the demands of changing markets.
10-15 years or so ago IBM looked to quickly be going the way of the failed Rust Belt behemoths as technology and markets had changed and the firm didn;t. It wasn;t Big Blue and not everyone "had to buy IBM" anymore. Well, there was a painful and unpopular housecleaning before the firm got to death's door. And while many upstart competitors failed, IBM is still here and making money.
There have been far too many "bad quarters" for the GOP not to immediately begin the same sort of reorganization. And muih as a business has contracts to perform and products to deliver, we can;t just take an election cycle off while we set about doing this.
So, who's our Lou Gerstner?
Boy did you just rattle my cage
I wish I had your email address...!!!
We are talking about political parties, not business structures
We have to play the hand dealt us. As I have explained in a previous at:As I have just mentioned in another thread..I think..
If you have a plan that would immediately clean house at the RNC, I am sure we would all like to hear it. In the meantime, it will do us no good to mix apples and oranges here.
ex animo
davidfarrar
As a stockholder in GOP Inc
I'm ready to sell and cut my losses unless the company managment start to listen to the shareholders and change the companies direction.
We're already getting our clocks cleaned. The "usual suspects" are saying that we need to stop doing what we have been doing so that we don't continue to get our clocks cleaned. While usual suspects such as yourself are saying that we need to double down on the failed policies that got us here.
The problem is not with the shareholders, or even with the typical company employee. It's with the company management, who are stupid, corrupt, and run the company for the benefit of themselves and their friends, while shafting the shareholders.
I'm afraid you have misjudged me
While usual suspects such as yourself are saying that we need to double down on the failed policies that got us here
Not.
1. I've been dissing the party establishment for years (Patrick can confirm this)
2. There is a need for fundamental restructuring of this organizations's management; operating structure; product lineup, and marketing strategies.
3. The folks who think we need to lose the current election to cause this to happen are akin to shareholders who favor a forced Chapter 11 filing so as to replace corporate management. Sure it works. You can also remove a hangnail by blowing up your hand with a grenade. in the business world this eliminates your equity in the firm. In the policy arena we stand to face possibly a decade in the cold; and upon our return will be faced with cleaning up from the aftermath of a latter day Carter era.
By that point we will face a generation of the electorate as predisposed to back Democrats as the WWII generation was.. And we will probably have 6 hostile votes on the SCOTUS impeding our efforts by then.
The Republican Party is like a public utility. We can;t just shut down and regroup. We need to do this on the fly and frankly,do this from the bottom up.
Re: I'm afraid you have misjudged me
Of course you are right, Ironman.
We must hold the line with McCain as much as possible while working to limit the damage.
Those who want to quit should look at it like winning a war. Sometimes you have to give ground to regroup but deserting the field of battle gives the other side a bigger advantage than they would get if you stay and keep fighting.
Giving up and giving the election to Obama will result in damage that cannot be reversed just as Ironman illustrates with his SCOTUS example.
hold the line
Electing McCain is not holding the line, it's going along with the GOP's and the countries march to the left. McCain makes Bush look like the sixties version of Barry Goldwater.
Giving up and giving the election to McCain will result in damage that cannot be reversed also.
I wish the McCain supporters were deserting the field of battle instead of fighting on the other side, which is what they are doing. If you don't want liberalism, you have to stop voting for it.
The man won, so what's your problem
Politics is the art of the possible. At the start of the year, it was possible to get an nominee some folks might like better. Well, the primary voters chose McCain. Right now, that's what's possible,
The binary choices are whacked out liberalism under Obama or McCain, who as Thomas Sowell points out, at least has proven his willingness to sacrifice for his country.
The political winds have shifted in part due to the ineptitude of the DC Republicans., most of whom have no use for McCain for different reasons. We can make the best of the reality of the times, or we can stock up on peanut butter and Ayn Rand novels and wait for fashion to change to one's liking.
A McCain loss will probably accelerate the Stockholm Syndrome the DC Republicans already have with the press and the interest groups. Ironically, due to McCain's ability to irritate other politicians, were he elected he probablyt would alienate Republicans in Congress and push them right.
It's not a binary system.
The belief that it IS a binary system is a large part of the problem. Believe it ot not, but it's not ordained in the Constitution that everyone vote for either the Democratic or Republican candidate.
or McCain, who as Thomas Sowell points out, at least has proven his willingness to sacrifice for his country
Garbage. George McGovern proved his "willingness to sacrifice for his country". So did Jack Murtha. That's not sufficient reason to elect them POTUS. What has McCain done for America in the last thirty years?
Well, the primary voters chose McCain
We have a divergence of aims here. I am a member of "the right". I'm a conservative. I'm a member of the Republican party only to the extent that it helps to forward conservative and right-wing goals. If the Republican party wishes to be a second liberal party then there is no reason why I should support it. So saying "the primary voters chose liberalism" is not the rhetorical checkmate you seem to think it is.
Well, then you are planning to stock up on peanut butter
Living off the grid is noble but it does not advance policy goals
Tell me
What policy goals are you advancing by supporting McCain?
I'm not supporting him because his policy goals are not mine. And I doubt they are yours, if you think about it. Unless you policy goals are more and bigger government and the elimination of conservatism.
What policy goals are you advancing by supporting McCain?
Being able to go to NYC without needing a geiger counter
Come off it.
The political winds have shifted in part due to the ineptitude of the DC Republicans., most of whom have no use for McCain for different reasons.
McCain is the quintessential DC Republican, with his fondness for the left-wing of the Democratic party and his disdain for conservatives. The political winds have shifted because of people like McCain. Expecting him to be part of the solution is like finding your house on fire and spraying gasoline on it in the belief that this will extinguish the blaze.
Re: hold the line
This attitude is what will make this blog exactly like dozens of others.
It's as though you are arguing that if we just don't support McCain we can have a real conservative instead. Not so. What we will get instead of McCain is Obama the Marxist.
I notice
that you don't actually respond to the points I make, prefering to repeat the "But Obama is a Marxist" line.
I'm not saying that if we don't support McCin, we get a conservative instead, although the chances of getting a conservative in the future would go up significantly if conservatives would stop automatically voting for anyone with an "R" after their name.
I am saying that McCain is a liberal and an enemy of conservatism, and that a Republican liberal and enemy of conservatism is even more damaging than a Democratic one. If you're going to respond, respond to that point. "Obama is a Marxist" is an effort to evade the point.
From Reagan to Bush to Dole to Bush to McCain, the Republican party has been on a long march to the left. If present trends continue then in another few election cycles theGOP will be nominating Obama's, while the Democrats will have moved on to nominating clones of Hugo Chavez. And you'll be saying "But we have to defeat the Chavez clone at all costs! We MUST support the Obama clone".
Re: I notice
You've got to be kidding. I'll respond as I see fit.
After 8 years of the Marxist Obama we may not be able to save this country in any form that is recognizable today. It's unfortunate that so many people fail to realize what he can accomplish though Supreme Court appointments and with a Democrat Congress.
At the same time I will be working hard to keep my conservative representative in office along with sending a conservative Republican senator to Congress.
Those three things are the best things I can do for my country.
Eight years of Obama's Marxism...
...is really the only thing that will save the Republican Party, conservatism and the country.
During Obama's first term, the Republican Party will have a strong minority in Congress, enough to forestall any real radical legislation or Supreme Court appointments, all the while attacking the incumbent liberal president, his policies, and his party, while we gather strength and numbers. By 2012, we will be ready to take back the presidency and the country at the people's' request. For those of you here with little or no partisan political experience, this is how democracy works. Liberal pundits may opine for a lessening of partisanship, but do so only when they are in power, not when they are out of power as the last eight years can attest.
McCain now tells he too is s tired of this kind of partisanship. The people, he believes are also tired of partisan bickering. But you never hear the left giving up any of their liberal policies all for the sake of partisan peace, always the right....the same will happen to the right with John McCain. He is willing to mount this hoax against the right because he simply wants the power at the expense of the right.
ex animo
davidfarrar
Less of an evil is still an evil no less.
If you were accosted on the street by a lunatic with a machete and he grabbed you and asked to decide in 3 seconds whether you wanted your left arm cut off or your right arm cut off, which one would you pick?
The most obvious choice would be to pick neither. In either instance you would be without one of your arms. The only thing that is differnent in taking this course is that you didn't accept his premise.
This is the same ideological battle we face now. Either way you are going to face liberal policy and threats to your Life, your Liberty, and the pursuit of your Happiness.
The question you ought to ask yourself, as a McCain apoligist, is whether you want to face those threats voluntarily or at the proverbial end of a gun?
The political battle is not one of Republicans vs. Democrats my dear. It is and always has been one of the Working class vs. the Political class.
Now what a rational person would do
is to pick fights that can be won.
If there is a "machete" out there, it is because the DC Republicans have so embarassed themselves the voters are the ones wielding it.
Notice that the Left, for all their foolish policy ideas, approaches politics with the cold blooded realism of a Cook County political boss. They put up with years of Clintonian triangulation knowing that was what it took to stay in the game. They dropped Howard Dean as soon as he looked like he wasn;t a winner. They back heretics on major issues like Bob Casey, Jr. and Heath Shuler since they know that is the price of gaining a majority. They impose a cone of silence regarding their agenda on guns, gays and life knowing how unpopular it is.
What they do right is to find people who leave the reservation and inflict political retribution---and in places where they are no worse off if they fail. Example: the Lamont-Lieberman race. While Lamont is personally insignificant now, the message was sent that to publicly back the war on terror invited a serious primary. The Left doesn't do primaries to lose ground in the general election, they do it to consolidate power in the Democrat party. Either Lamont ot Lieberman would win in CT in '06..it was all upside for the Left.
This strategic vision is lacking on the GOP right. The analog to Lieberman is Lindsay Graham. Did he have a primary challenge of consquence/ If not, the message has been sent to the DC establishment that the right may whine, but it can;t really hurt the incumbents.
The Club for Growth "gets it " sticking mostly to races where the primary doesn;t jeoparrdize the seat. (RI an exception, but was Chafee really a Republican?) . Naw, the rightroots just want to whine we got stuck with McCain. Well, 2010 will be here soon enough. Make yourselves useful and scare up some anti-McCain congressional candidates!
Hell, if you want to be a martyr there's no need to be in politics. My church has specialized in that field for 2008 years.
Again with the DC Republicans
Who and what do you think McCain is? It's bizarre to see somebody whos been in DC for almost thirty years, and has been a big part of the problem, being depicted as an outsider who can reform the screwed-up DC Republicans.
The poster child for all that is wrong with DC Republicans is John McCain. Stupid, arrogant, out of touch, been in power way too long, more interested in working with the lobbyists and the Dems than in the best interests of the American people.
there's an open pew on Sunday
martyrs welcome.
Jeez, for a guy who's been in Congress for so long, seems a lot of them don;t like him. And they tend to be the folks I don;t like either.
Again, why aren;t you looking to fixing what can be fixed. The 2008 primary season is over. Dissing McCain now is useless. Finding candidates for ' 10 is useful, But it's always to whine on about how awful things have gotten. Noone wants to hang with the scold in the corner, folks
Tis why I'm working curbside
We've got a strong candidate running for the state House in my district. I'm not only supporting him, I'm his PR/press release/Op-Ed/speech writer.
The only way to change the party's course is to NOT adopt the "well he's better than a Democrat" mantra, suck it up, realize that politics is NOT about winning but about pursuing a cause, and cut your losses as you work towards getting some new young blood into the party.
OK, good luck with that...
Spend your time on that since wasting bandwidth bemoaning McCain's deficiencies will do zilch to help him or your local candidate.
Stockholder in GOP Inc
Except that the stakes aren't control of the Party, it's control of the political direction of the government.
Ceding control to your polar opposites doesn't make a lick of sense, other then being able to say, "Not my fault, I didn't vote for them."
Yeah, we need better Republicans in office. So, we can either make the Republicans who are getting voted into better Republicans, or we can find better Republicans to run for office.
I agree.
No amount of online wizardry will take the place of a good RNC house cleaning. But cleaning house is going to have to take place after an election loss, not before. My point is, only the politically naive believe winning the next election is all that matters.
ex animo
davidfarrar
deleted by request
deleted by request
Bring on the Leaders
We need leaders first. Technology is just a method with which to implement leadership and it can be purchased.
First, we have to find a leader with the ideas to market on the Internet and with the savvy to know he needs to do so.
We also need to know exactly
We also need to know exactly what we're marketing. Frankly I don't want the GOP to get any more effective at marketing their current agenda.
Top Down or Bottom Up
The internet provides a unique opportunity for individuals and small groups to have influence. This article looks at a top down approach, which certainly would be very helpful. However, there are still opportunities for a bottom up approach therefor individuals would be not only a source of influence, but would be allowed to cater their message to their specific beliefs.
What We Need...
What we need:
1) A person or persons who gives a darn about conservative thought retaking the Republican party to pony up funds to get a dedicated organization to truely counteract MoveOn.org. DailyKos has its opposite number in Free Republic already. But despite some halfhearted attempts, there is no counter to the Soros-backed MoveOn.
2) People that are web-savvy to be brought into such an organization to build the web side of communication. Sorry, but most Republicans I know are lost when it comes to the Internet. They have not been a part of it since its beginnings like Patrick Ruffini or even myself. I'm a web system administrator, and am sickened by the fact my fellow Republicans have traditionally ignored the Internet.
3) Conservative senators and congressmen need to build up individual campaign sites. I know Ron Paul got little to no support in actual electioneering because he solely focused on the web, but a candidate cannot ignore it, either.
4) Most importantly, we need not only a second Contract With America, but also a Contract With the World. We need a list of defining principles we can all work from. We need to put those principles in front of America and dare the liberals of both parties to try and fight us on our own turf, where we have the advantage for those indecisive individuals out there. For the world, we must define what we will do on various issues such as environmentalism, why we oppose their definitions and conventions, and how we're going to do the job of cleaning things up both physically and metaphorically in proving our points.
Losing to Win isn't a good option
I am an American before I am a conservative, so I cannot support the idea that we need to have Democrats damage the country so we can win an election in the future. McCain isn't ideal, but he sure beats Obama.
The online right won't be effective until we can finally get a coherent agenda that is both conservative and truly engages the general public. All the internet tools in the world won't matter if that isn't the case.
As a fellow conservative, I agree, Mr. Palko.
But you and other conservatives have to realize two very important facts here that might just allay your fears. As you have pointed out: We all are Americans. We may differ on how to protect our beloved Republic, but in the end, we will all do what is necessary to protect it, even Mr. Obama.
That said, we also have a Congress within which strong, conservative Republicans will be positioned to address any truly damaging legislation that might be proposed by the left.
Lastly, as you have again pointed out, what is essential here is developing a conservative political agenda that engages the general public. That cannot happen if Mr. McCain is elected to be the next president. The liberal Democrats will attack him as just a third Bush, as they are even now building a campaign strategy around.
With Mr. Obama in office, and suitably restrained by the Republican Congressional minority caucus, we can begin to engage the general public around a conservative agenda. One that will restore hard money ( to restore the economy) lowers the cost of raising risk capital (to create more jobs) and put up candidates to run for election who will restore fiscal sanity (to limit government spending and growth).
The key point here is, we, fellow conservatives, simply have to stop voting for the candidate who simply beats the other guy, and demand that the candidate we support also must support our values. I am afraid until we, as conservatives, understand this point we will always lose the ideology war that must be fought and won if personal liberty is to prevail.
ex animo
davidfarrar
Why will the GOP caucus inCongress restrain Obama?
They might. but not judging by the cast of characters running the joint now. Actually I suspect that will be more interested in distancing themselves from McCain.
Why?
a) Sucking up to Obama might earn a pass from the DNC in the next general election. For members who believe they are perceived as too conservative or partisan for their districts this will be an opportunity to "fix" that problem and try and flush the Bush years into the memory hole. Be assured the DNC will threaten members in swing districts who have seen lots of collegues go down to defeat.
on the other hand, sSince McCain's position in the party hierarchy is not so strong, opposing McCain carries little risk he will foment primaries or withhold support.. In a counterintutive sense. much as members who distanced themselves from unpopular Bush policies for conservative reasons had some street cred with moderate voters for not being so pro-Bush, there is an upside not to go to the mat for controversial McCain agenda items.
b) A lot of folks on the Hill don;t like McCain personally. Plus, he won't get the fawning press Obama will get so opponents will feel less heat.
c) It will rehabilate former RINOs with the base to challenge McCain. This will relieve them of potential primary challenges and as noted, they will benefit with moderate voters when they break from unpopular McCain ideas.
Should McCain win , it would be a personal triumph winning a personality battle. Should Obama win the press will declare it a political apocalypse and cajole Republican to join the crusade or face political demise. I don't like our chances with the weak knees on that one.
On the other hand, there is a great template of how a GOP minority can rally public support against a liberal Republican governor determined to make bipartisan deals with a huge Democrat majority in the legislature.
http://www.thenextright.com/ironman/its-not-the-size-of-the-dog-in-the-fight-its-the-size-of-the-fight-in-the-dog
We are going to have fewer dogs than the Democrats next session. We aren;t gonna get it done unless they are behaving like American Staffordshires