Mark Penn

Jen Rubin passes on a great little tibit from Jake Tapper on the document dump from the Atlantic. You want to read this one which contains Mark Penn's analysis just prior to the Iowa Caucus.

On page 8, in the scenario that Hillary Clinton comes in second behind Barack Obama, Penn recommends:

If it is a two-way race with Obama, on Friday we do a media interviews (sic) and basically say that he is unvetted, discuss his ever-changing positions. Release the tapes. Create immediate pressure that deprives him of oxygen

What tapes? If it is the Wright tapes, why did it take so long? If it is something else..., what tapes?

UPDATE: HuffPo's Sam Stein has a Clinton operative who argues that the tapes were flip-flop tapes.

(Another view on unifying narratives vs. microtrends. -Patrick)

Patrick’s argument against a Mark Penn style microtrends approach and in favor of Obama (Axelrod) style unifying messages is spot on… but only if you’re talking about the Presidential race and to a lesser extent gubernatorial races.  

Presidential candidates get to create their own themes and realities.  They have gigantic megaphones and as we’ve seen this year, their campaigns are more earned media-centric than paid media-centric.  If a presidential candidate says something, a regular person may actually hear it every once in a while.

David All argues that the proliferation of competing “agendas” now emanating from individual Republican House members misses the point. I agree, but for very different reasons than David. His essential argument is that Republicans should ditch any hope for a Contract-style agenda:

Gone are the days of Newt Gingrich’s Contract for America, a plan which every Republican got behind and backed. A unified agenda back in 1994 was possible because of Newt Gingrich’s intoxicating personality and strong leadership style; but it was also a different time, a time before the Internet inspired a culture of choice and information.

Today, thanks to the Internet, each Member of Congress can and should be fighting in the trenches for the hundreds of issues which drive their voters to the polls under the banner of the Republican Party. The Internet provides a medium to distribute our message like never before. We can fight on thousands of fronts.

Rather than being forced to to pick a few, limited set of agenda items, House Republicans should change the game and act more like iTunes and NetFlix — offering conservative, libertarian, and independent voters a lot of different choices — all of which can only be found under the larger brand — Republican.

This overlooks the most salient example: Obama, the epitome of the new net-centric candidate. Obama has actually thrived on a very strong, unified message.