Ezra Klein makes an important, oft-overlooked point:
One of the really interesting things about the blog The Next Right is how closely it echoes liberal laments from early-2005. But where liberals were sadly marveling over the Right's physical infrastructure (Heritage, Fox News, the Olin Foundation), now conservatives are staring up at the Left's electronic infrastructure. But the complaints are much the same: They pay people to do things! They're more ruthlessly efficient! They're more tightly connected with each other! It always makes me think of an interview Bill Kristol gave to Jon Stewart, where he said something like, "don't worry Jon. The worm will turn. It always does. We look good now, but I'm here to tell you, just wait.
I actually think the Republican Party is in a position very similar to the Democratic Party circa 1995 - alienated from its own base, struggling to maintain whatever power it can, but without an agenda that really resonate with the public. And, like the Progressives in the late 90's-early 00's, the Right is increasingly unconvinced that the Republican Party really has the ability to advance its goals.
That said, this 2005 American Prospect story by Garance Franke-Ruta about the right wing blogosphere is an amusing time-encapsulation of Klein's point...
But unlike traditional news outlets, right-wing blogs openly shill, fund raise, plot, and organize massive activist campaigns on behalf of partisan institutions and constituencies; they also increasingly provide cover for professional operatives to conduct traditional politics by other means -- including campaigning against the established media.
And instead of taking these bloggers for the political activists they are, all too often the established press has accepted their claims of being a new form of journalism. This will have to change -- or it will prove serious journalism's undoing.
The Leftosphere is now everything she had alleged the Rightosphere to be in 2005. And Garance Franke-Ruta now works for "the established press".