Patrick Ruffini's online strategy for how McCain should announce his vice presidential candidate, in response to Obama's Text Message of Great Tidings of Joy, has got me thinking about another potential strategy for the McCain campaign to play out more conventionally.
While Patrick's strategy contrasts wonderfully with the "first to know" along with everybody and their grandmother approach, I think there are some timing issues to be considered. Despite conventional wisdom, Obama almost has to announce sometime during the Olympics (they end Aug. 24, the Convention starts Aug. 25) to get a decent bounce heading into the stadium speech. Given the paltry three day window the DNC carved for themselves between Denver and St. Paul, McCain will almost certainly announce his selection during that time.
The danger for McCain in going online, as always, remains looking somehow inferior, or like an old man trying to use the new fangled technology to achieve the same end. Given the delay already since the Obama announcement, a McCain strategy with an online announcement might come off slightly copied or reactionary. Ideally, Patrick's strategy would become a sort of Wonka Golden Ticket on a very rapid time scale, but assuming that three day window, McCain needs some kind of sharp photo op that contrasts heavily with the stadium speech. Going online might also play a little too closely to the DNC strategy of "The Next Cheney."
Perhaps it's my Olympics-addled brain, but the McCain campaign should be trying to get in contact with the families of Shawn Johnson, Cullen Jones, or Jason Lezak -- Olympians with great stories, who have either won gold medals or will, who don't have quite the Michael Phelps or basketball team celebrity cache.
Ideally, the result would be, for instance, the Johnson family's Des Moines living room playing host to John and Cindy McCain (and, in a perfect world, one of the sons in the armed forces), the vice presidential candidate and his or her family, and perhaps some neighbors of the Johnson family. The message would be brief and to the point: "Americans can achieve a lot on the world stage, whether that be in athletics or dealing with big issues, but family and community are the foundation for that -- true leadership begins at home, not in a stadium. This is something that both myself and [vice presidential candidate] know and believe and will take with us to the White House." Sure, it's a common sentiment and it lacks the cash and email grab of Patrick's strategy, but it plays off the arrogant narrative that will surely be lingering following a speech in front of 75,000 people.
Katherine Miller blogs daily at Right-Wing Vitriol, from Vanderbilt University.