accountability

Crossposted from Sunlight Foundation

Reps. Baird and Culberson introduced legislation today that would shine more sunlight on the most fundamental work of Congress. Their bill, H. Res. 554, would require that all non-emergency legislation be posted online, in its final form, 72 hours before consideration. The bill is not a panacea for all that ails Congress, but if enacted, it will stave off many congressionally created debacles before they become law.

Most citizens, for example, would have supported amending the economic stimulus bill to remove the provision allowing AIG executives to receive retroactive bonuses. The average person probably would have preferred to let the judicial system work rather than have Congress give immunity from lawsuits to telecommunications companies that participated in a controversial wiretapping scheme. Workers hoping to retire on their 401(k) investments might have liked to have some serious analysis of whether credit default swaps ought to be regulated. And just about everyone benefit from a check on questionable and wasteful spending of taxpayer dollars.

Back in December, I wrote about the need for the Right to use an "agenda of equal opportunity" to look beyond simple proposals involving government transparency and start thinking about wide-scale proposals for earmark, budget, bureaucratic and tax reform. Well, it looks like simple transparency proposals are something some Republicans on Capitol Hill should start with.

Big kudos today to Sen. Mark Begich of Alaska (yes, I am giving praise to a Democrat) who has decided to post his daily schedule on his new Senate website, as he promised during his campaign. Beginning with this month, Begich is archiving his schedule on his site and is making it searchable. The Sunlight Foundation encouraged other lawmakers to follow Begich's lead and "provide a similar archive of daily meetings." Throughout his terms as mayor of Anchorage, Begich would post responses to comments under his own name on the Anchorage Daily News's Alaska Politics Blog. I'm sure some on his staff went nuts over it, but it shows that he's willing and disciplined enough to communicate with his constituents, one-on-one, in new ways.

Unfortunately, some aren't so open, even to meeting those that want to support the conservative cause. A couple months ago, through a senior staffer, I invited a Republican senator (who shall go unnamed at this point) to the Heritage Foundation's Conservative Bloggers Briefing. What was the answer I received? I was told that it wouldn't be a good idea for the Senator to meet with bloggers in an open setting, out of the fear that he/she might get attacked. I was disappointed, but not surprised. Many on Capitol Hill, and other lawmakers, out of an abundance of caution refuse to communicate early and often, and make themselves, and their actions, more transparent.

In a world where online reputation management is now an enormously large part of reputation management, taking a few risks by being more open is both necessary and reaps large rewards. The proof? It's working at the state level. Pennsylvania House Republican leader Sam Smith recently released a 12-point government reform plan, which includes dollar one reporting of campaign contributions, a searchable database for all state spending, and limiting state contractors from using non-public information for their own gain.

I know it's a message that has been repeated by many who blog here, but it's worth repeating: while we're in the minority, the Right needs to hold Democrats accountable while we come up with new solutions to reform government. We can kill those two birds with one stone: more transparency initiatives.

The political blogosphere is buzzing about Obama campaign manager David Plouffe’s interview. Soren Dayton argues the lessons of the Obama campaign were “budgeting, technology, field, and media,” while Patrick Ruffini finds that the important lesson is that “Obama ran a better kind of offline campaign.” Although it is quite true that these are some critical lessons, as a business nerd and student at Carnegie Mellon’s Tepper School of Business, I think there’s a massive lesson that pundits are missing: Obama for President wasn’t run like a traditional campaign, but instead like a huge corporation. I don’t believe that any campaign on this level was ever able to accomplish this with nearly the same success as Plouffe and company.

Plouffe makes this unmistakenably clear throughout his interview:

There are business analogies. One is, we’re a startup, we had to go from zero to 60 in a matter of weeks. Our company, if we were successful, would only last two years at the most. … We had over 5,000 employees… And we were an organization about accountability. Down to the entry-level staffer, we measured their job performance based on metrics.

What specific trends that the most successful modern corporations employ were echoed by the Obama campaign?

1. “Know your customer.” I’ve probably heard this from my entrepreneurship advisor a thousand times now, but only because it is perhaps the single most important phrase in business. Obama’s campaign really knew its customers – just look at the way it outreached to young voters.
2. A consistent message and high-impact branding. These two go hand in hand. Take Apple, a highly successful company even despite the recession, for example: they have a simple but highly memorable logo, effective messaging (i.e. “Get a Mac” ads), and a well-designed and innovative website. Barack Obama’s branding and messaging was as good as any corporation.
3. Job performance measurement and personal accountability. Think quarterly or annual reviews at your place of work. As quoted earlier, Plouffe confirms the importance of this in the Obama campaign: “Down to the entry-level staffer, we measured their job performance based on metrics.”
4. Fiscal accountability. Successful corporations have very specific budgets, and virtually all spending is highly scrutinized. Plouffe notes that, “People on the campaign could not make more than a certain amount—$12,000 a month… If you were a deputy you got paid X, if you were an assistant, you got paid Y… From a fiscal management standpoint, Obama was very clear that he did not want to end up with a debt in the primary or the general, so we just planned accordingly. We didn’t spend beyond our means.” (emphasis added)
5. A willingness to take significant financial risks and depart with the norm to be on the cutting-edge. This sentiment was echoed by the Obama campaign at many levels. Team Obama got the idea of peer production, which is quickly becoming the premiere business model of leading corporations like IBM, Boeing, BMW, and Goldcorp. In addition, as Patrick and Soren point out, Obama invested the campaign’s resources in a very unique way – remember the advertisements the campaign ran on an Xbox 360 racing game?
6. A corporate infrastructure. Since when does a political campaign have both a Chief Technology Officer (CTO) and a new media director – let alone a Chief [Anything] Officer?

In business, constant innovation is crucial. Fall behind and your competitors will likely crush you. Find a decisive edge and you stand to profit immensely. Plouffe’s comments and the results of the election demonstrate that business and politics are actually two very similar animals.

Crossposted at NextGenGOP.

A few weeks ago I joined the Open Debate Coalition, an effort to make the presidential debates more accountable to voters and in touch with the Internet Age.

The effort kicked off with a letter from Stanford Law Professor Larry Lessig, who also founded the school’s Center for Internet and Society, and asks two things: 

1) Debate footage be authorized for public use.  Currently, it’s owned by the media and prohibited for reuse or repackaging by the public.

2) Townhall debate Internet questions be chosen by the public, and not solely the media.

Signers include political and new media enthusiasts from both sides of the aisle, mostly the Left (Arianna Huffington, Craig Newmark, MoveOn, Roger Hickey), but also right-leaning friends (me, Ruffini, Henke) including latest signer Grover Norquist.

While both candidates (McCain and Obama) blessed the letter with their endorsement of its principles, the debates did not change.  The media and the commission took minimal steps to support the release of debate footage and no steps to reform the debate format.

It’s too late to address the latter problem in this election, but the Commission does have a chance to make right the debate footage issue.  As Norquist said today:

If the Commission wants to show any bit of responsiveness this year, they'll make sure that debate footage is put in the public domain so people can put clips on YouTube and otherwise share key moments without being deemed copyright lawbreakers.

Nonetheless, both presidential candidates’ public endorsement of the open debate coalition principles set the standard for future presidential debates – and hopefully down-ballot debates in the interim. 

Democratizing the debate process -- something the Internet makes more possible -- goes beyond party or ideology.  It's about making the debates more accountable to those it's intended to serve -- the voters.

The candidates updating their approaches in response to the changing force of interactive media isn’t enough.  Debates matter.  And unless the presidential debate commission embraces reform, 2008 could well be their last year sitting on the debate throne.